WHAT IS PERSONAL INFORMATION?
Personal Information is any information about you as an individual. The personal information that we process includes:
- Basic Information – such as name, age, gender, passport information and publicly available photograph;
- Contact Information – such as your home address, zip/postal code, email address and phone number;
- Financial Information – such as your credit card details, itemized spending and transaction history;
- Health Information – where disclosed and relevant to the provision of services;
- Preferences – such as special requests, service issues and other preferences for your stay;
- Technical Information – such as information about the device you use to interact with us (including the unique device identifier, hardware model, operating system and version, IP address, and mobile network information, as applicable;
- Correspondence – when you contact us, such as to send a message or make a request, any correspondence may be kept and added to your personal information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use your personal information for the following purposes:
- We collect personal information when you wish to use certain features of the Site.
- To help us identify you and any accounts you hold with us;
- To provide superior customer service to you;
- To assist in making your reservation and providing the services you request at our property;
- To process transaction through our website (including taking payment for purchase you may make through the Site) and to assist in any inquires about your transaction;
- For billing purposes in relation to your stay with us;
- To fulfill your requests for certain information and services offered through by the property or through the Site, and address any other inquiries, correspondence, concerns, or complaints you have raised;
- To confirm prior transactions and reconcile statements or invoices;
- To contact you in relation to matters that arise from your stay with us;
- To send you press releases, newsletters, quarterly updates, or other general information about the PGA National Resort & Spa
- To advise you of promotions or to inform you of offers or other information that may be of interest to you (if, where required, you separately provide your consent to this contact);
- To respond to any feedback, you submit;
- To analyze customer trends and insights; and
- To operate our business, including for internal purposes such as auditing, data analysis, statistical and research purposes and troubleshooting to help us improve our services.
ON WHAT BASIS DO WE USE YOUR PERSONAL INFORMATION?
We use your personal information on the following basis:
- To comply with legal and regulatory obligations;
- To enter into agreements with you, and to perform our agreement to provide services to you when you stay with us;
- For legitimate business purposes – using your personal information helps us to operate and improve our business and minimize any disruption to the services that we may offer to you. It also allows us to make your communications with you more relevant and personalized to you, and to make your experience with us more efficient and effective;
- Because you have given your consent – at times we may ask for your consent to allow us to use your personal information for one or more purposes;
- For the establishment, exercise, or defense of legal claims or proceedings.
HOW IS PERSONAL INFORMATION COLLECTED?
We collect your personal information while monitoring our technology tools and services, including comment cards and email communications sent to and from us.
Otherwise, we collect information when you provide it to us, or interact with us directly, such as:
- When you create a profile or sign in to access an existing profile on the Site;
- When you make a purchase through the Site;
- When you make a reservation online or by contacting us directly; and
- During your stay with us, including information provided at check in.
We also receive information about you from other sources, such as our business partners and publicly available sources. We combine that information with the information that you have provided to us.
You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (such as Chrome, Internet Explorer or Firefox) settings. Each browser is a little different, so look at your browser’s help menu to learn how to modify your cookie settings. If you turn cookies off, you may not have access to many features that make your site experience more efficient and some of our services may not function properly. For more information about cookies, please visit this site www.allaboutcookies.org/.
PROTECTING PERSONAL INFORMATION
When you give the PGA National Resort & Spa Personal Information, we take steps to ensure that your information is treated securely. The PGA National Resort & Spa uses industry-standard encryption technologies when transferring and receiving sensitive visitor data via the Site. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, the PGA National Resort & Spa cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems, and to protect against the loss, misuse, or alteration of information that we have collected.
WHAT INFORMATION MAY BE PROVIDED TO THIRD PARTIES?
We allow you to opt out of receiving e-mail from us, even after giving us your consent to receive certain types of email communications. If you no longer wish to receive emails from us, you may opt-out of receiving them by emailing us at [email protected].
We use non-personally identifiable information in the aggregate so that we can improve the Site and for business and administrative purposes. We may use or share with third parties for any purpose aggregated data that contains no personally identifiable information.
Our website may share information with companies that provide support services to us (such as web hosts) or that help us market our products and services (such as email vendors). These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
Except as otherwise stated above, we will not publish or provide your e-mail address or other Personal Information to third parties without your consent.
Accessing your personal information
We understand that you may like to know what personal information we hold about you. We are happy to assist with your request. To protect your personal information, however, we require that you provide your identity at the time your request is made.
You may also be entitled to:
- Request the correction and/or deletion of your personal information;
- Request the restriction of the processing of your personal information, or object to that processing;
- Opt out from processing of your personal information for direct marketing purposes;
- Withdraw your consent to the processing of your personal information (where we are processing your personal information based on your consent);
If you have provided us with Personal Information and would like to change, correct, delete, or request access to your Personal Information or update or cancel your registration, you may do so by emailing us at [email protected].
We do not solicit any personal information from children under the age of 13. We encourage families to obtain additional information about safe use of the Internet at http://www.ftc.gov.
PGA National Resort & Spa
400 Avenue of the Champions
Palm Beach Gardens, FL 33418